Get your concept screened.
Get your concepts business-ready and on track to commercial viability. We leverage and integrate our services to provide valuable product understanding with true market context.
Brisan’s concept screening services make it easy and fast for food businesses to vet new or struggling concepts and optimize for efficient success pathways. Our approach is personalized to address your unique ideas and innovations.
We work with emerging food businesses, CPG, ingredient companies, co-mans, and investors to get their ideas right.
Big answers
The routes to big answer discovery are endless. Here’s a tiny taste of some of the learnings our innovation engine can provide when screening your concepts:
LAUNCH DECISIONS
Should I launch this product?
Which concept should I launch?
Is this concept liked well enough by the consumer to justify launch? If not, what are the weaknesses?
FOCUS
Which of these concepts best fits the product description?
To improve liking, where should I focus improvement efforts?
There are too many directions I could take this product, which direction and elements are the better way to proceed?
COMPETITIVE LANDSCAPE
How does my concept compare to competitors in the eyes of the consumer: my consumers and my competitors’ consumers?
PRICE POINT
Which development direction is better liked and how does it affect perception of value?
What characteristics impact perception of value?
SCALABILTY
Can my concept be scaled?
Are there technical limitations?
Forecasted hurdles? Opportunities?
Custom
We can apply a dynamic overlay of our services to discover other big answers, custom to your needs.
Learn how Brisan can bring your concept to life with our prototyping service.
Learn how Brisan can help you screen your concepts today.
Call us at (708) 364-7060 or click here to send us a message.
Call us at (708) 364-7060 or click here to send us a message.