Creative marketing tactics mean nothing if you can't execute them properly. Before you attempt to leverage a trend with new ingredients, make sure you know the commercialization reality of what you're getting into.
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Learn how to turn classic cocktails into seasonal libations by following a couple, simple ingredient updates. A great way to utilize "standard bar stock" for impromptu holiday gatherings.
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How do flavor chemists make meat flavors without using any actual meat derivatives? We interviewed a meat flavor expert to find out!
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Grapefruit is an emerging trend in the food industry, and is forecasted to be one of the most popular fruit flavors in the next couple years. So, how do savvy marketers predict food trends? We'll tell you.
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Learn how to make "The Perfect Fall 2016 Cocktail". We'll teach you how to create a deliciously balanced autumn libation by pairing brown spirits with spices, nutty bitters, and apple cider.
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